Trademark Turbulence: How Foreign Businesses are Affected by China’s Trademark Squatting Issues
China’s unique approach to trademark registration, often leading to what is termed “trademark squatting,” has become a significant hurdle for foreign businesses entering or operating in the Chinese market. This phenomenon is rooted in China’s “first-to-file” trademark system, which starkly contrasts with the “first-to-invent” or “first-to-use” systems prevalent in many other countries. The implications […]