Top Mistakes Companies Make While Applying For the Protection Of Their Trademarks in China


Protecting trademarks in China is a critical aspect of doing business there. However, many companies make costly mistakes when safeguarding their intellectual property. 

In this article, we’ll discuss the most common mistakes companies make when attempting to protect their trademarks in China and provide tips on how to avoid them. We’ll also answer some frequently asked questions on the subject.



Not Registering Trademarks in China

One of the most common errors is failing to register trademarks in China. China follows a first-to-file system, which means that the first party to register a trademark will have the exclusive right to use it. 

Registering your trademark as early as possible is crucial to prevent others from taking advantage of your brand’s reputation.



Ignoring the Chinese Language and Characters

Another common blunder is failing to take into account the Chinese language and characters when registering a trademark. Proper translation and selecting an appropriate Chinese name for your brand are crucial for effective trademark protection. A poorly translated name could confuse or be misinterpreted, weakening your brand’s recognition and value.

To avoid this stumbling block, consult with language experts and conduct market research to find an appropriate and appealing Chinese name for your company. Ensure that the name is correctly translated and resonates with the intended audience.




Neglecting to Register All Relevant Classes

When registering a trademark, it’s essential to register it under all relevant classes of goods and services. China only partly follows the Nice Classification system, dividing goods and services into 45 distinct classes with many subcategories that are unique to China. Failing to register your trademark in all pertinent classes and subcategories of products and services can leave your brand exposed to infringement.


To avoid this problem, carefully evaluate the classes that apply to your goods and services and register your trademark in all relevant classes. Consult a China IP expert to ensure you get all the critical classifications and subclasses in the Chinese system needed to protect your company in China.





Overlooking the Need for a Comprehensive Search

Before registering a trademark, it is vital to conduct a thorough search to ensure that it doesn’t conflict with existing trademarks. Failure to perform an adequate search could lead to costly disputes, and potential infringement claims down the line.




Failing to Monitor and Enforce Trademarks

Proactively monitoring and enforcing your trademark is essential for effective protection. Keeping an eye out for potential infringements and taking swift action against unauthorized use of your brand will help maintain your brand’s reputation and value.




Not Securing Domain Names and Social Media Handles

In the digital age, securing relevant domain names and social media handles is just as important as protecting your trademark. 

Failure to do so can leave your brand vulnerable to cybersquatting and misuse on various online platforms. Registering domain names and social media accounts associated with your trademark will help establish a solid online presence and deter potential infringers.




Using the Wrong IP Agent or Law Firm

Choosing the right intellectual property (IP) agent or law firm to represent your interests in China is crucial. Working with a reliable and experienced agent that are specialized on protection of intellectual property in China ensures that your trademark registration and enforcement process is handled efficiently and effectively. Inadequate representation can lead to missed opportunities, delays, and costly mistakes.


To avoid this problem, carefully research and select an IP agent with a proven track record in China. Look for professionals with local knowledge and experience to ensure that your trademark interests are well-protected in the Chinese trademark system.




Neglecting to Record Trademark Licenses

If you license your trademark to a third party in China, it’s essential to record the license with the China National Intellectual Property Administration (CNIPA). Failure to do so may result in severe consequences, such as the inability to enforce your trademark rights against infringers.




Failing to Keep Abreast of Regulatory Changes

Trademark laws and regulations in China are constantly evolving. Staying informed about these changes is crucial to protect your trademark. Ignorance of new regulations can lead to a weakened trademark position and potential legal issues.

Implement a trademark monitoring system and collaborate with local IP experts to quickly identify and address potential infringements. Prepare to take legal action to protect your brand if necessary.




Not Taking Advantage of Customs Enforcement

China Customs can play a significant role in protecting your trademark from infringement. Registering your trademark with China Customs allows them to seize counterfeit goods and prevent their entry into the market. Failure to take advantage of this enforcement mechanism can result in increased infringement and lost revenue.

Register your trademark with China Customs to strengthen customs enforcement and provide them with the information and resources they need to identify counterfeit goods. Maintain open lines of communication with customs officials to stay current on their enforcement efforts and provide any additional assistance they may require.




Lacking a Comprehensive IP Strategy

Having a well-rounded IP strategy is essential for effective trademark protection in China. This includes registering and enforcing trademarks and coordinating efforts across patents, copyrights, and other forms of intellectual property. A comprehensive strategy will help you maximize IP protection and maintain a strong brand presence.




Inadequate Documentation

Keeping thorough records of your IP activities, such as registration, enforcement actions, and license agreements, is essential for effective trademark protection. Proper documentation can be valuable evidence in enforcement actions and help you maintain a solid legal position.





Protecting trademarks in China can be challenging, but avoiding these common mistakes can significantly improve your chances of success. By proactively registering, enforcing, and staying informed about regulatory changes, you can better protect your brand and maintain its value in the Chinese market.



Contact us if you need help with background investigation of Chinese companies, protecting patents, trademarks, verification of contracts to the law in China, or help with other legal challenges that you have in China.

If you require our assistance or have further questions about our services, please do not hesitate to contact our Customer Relationship Manager, Jan Erik Christensen, at We look forward to hearing from you and helping your business succeed in China.

Contact us if you need help with drafting of contracts that follows Chinese laws and are enforceable in China, background investigation of Chinese companiesprotecting patents, trademarks, verification of contracts to the law in China, or help with other legal challenges that you have in China.

If you require our assistance or have further questions about our services, please do not hesitate to contact our Customer Relationship Managers Jan Erik Christensen, at  or Milla Chen, at We look forward to hearing from you and helping your business succeed in China.