Navigating the Chinese Market: How to Protect Your Products from Counterfeiting


In the global marketplace, the challenge of protecting intellectual property (IP) from counterfeiters is particularly acute in China. For businesses worldwide, the task is twofold: preventing Chinese companies from replicating their products and curtailing the sale of such counterfeits. This comprehensive guide provides insight into safeguarding your products in China, emphasizing the crucial role of IP registration, vigilant monitoring, legal enforcement, and the critical importance of contracts tailored to Chinese law.

Understanding the Risk

The dissemination of product information in the global market heightens the risk of counterfeiting. Conducting thorough audits of manufacturing, distribution, and vendor operations is vital to identify potential IP breaches. Special attention should be given to supply chain partners in China, who might replicate your products or leak business secrets. This underscores the need for robust security measures and continuous monitoring of intellectual property rights. Engaging in proactive legal strategies plays a crucial role in mitigating these risks.

Register Your Intellectual Property

Securing your brand starts with IP registration in China. Under the first-to-file system, unregistered brands have no claim over their products. Registration is more than a formality; it’s a legal shield for your brand. It ensures exclusive rights and helps in enforcing actions against counterfeiters. Furthermore, it’s important to understand the nuances of China’s IP laws, as they may differ significantly from Western standards, requiring a tailored approach for effective protection.

Strengthening Border Controls

Registering your IP with Chinese Customs is crucial to prevent the export of counterfeit goods. Chinese Customs has effective systems to enforce IP rights, making it essential for businesses to collaborate closely with them. This partnership enables the identification and interception of counterfeit products at the border, significantly reducing the risk of IP infringement. Moreover, providing Customs with detailed information about your products can enhance their ability to effectively distinguish between genuine and counterfeit goods.

Vigilant Monitoring

Regular monitoring of the internet and market trends is essential in detecting counterfeits. Utilizing online searches, government resources, and market intelligence can aid in identifying fake products. Quick legal action is necessary once a violation is detected. Employing technology like AI-powered tools can enhance the efficiency of these monitoring efforts, enabling faster response times. Additionally, building a network of reliable informants and industry contacts can provide valuable insights into the latest counterfeiting activities and emerging threats.

The Power of Contracts Adapted to Chinese Law

A pivotal aspect often overlooked is the crafting of contracts conformant to Chinese law, complete with a verified Chinese language version and jurisdiction stipulated within China. These contracts should clearly outline the obligations and IP rights, providing a strong legal foundation in case of disputes. This approach not only fortifies your legal position in China but also demonstrates your commitment to respecting local business practices and legal norms.

Tailoring contracts in this manner enhances the enforceability of the contracts you use in China and significantly reduces the risk of misunderstandings or non-compliance. It also conveys a clear message to Chinese partners and authorities about your seriousness in adhering to and upholding local laws, thereby fostering a more trustworthy and stable business relationship.

If you only use English contracts, they will be translated into Chinese by court translators. This results in translation errors and lower enforceability compared to contracts that are legally verified and translated into Chinese.

Legal Enforcement: A Proactive Approach

Upon identifying counterfeiters, swift legal action is necessary. Sending a cease and desist letter in both Chinese and English, backed by a Chinese lawyer, is often the first step. This communicates the seriousness of your intent and the possibility of criminal proceedings. For IP infringements online, quick takedown requests on major Chinese e-commerce platforms can be effective, especially if your IP is registered in China. Engaging with these platforms through their established IP protection programs ensures a more efficient and effective response. Additionally, maintaining a close relationship with local authorities can expedite the enforcement process, leveraging their expertise and resources in tackling counterfeiting within their jurisdiction.

Addressing International Counterfeiting

When counterfeit products from China penetrate international markets, it is critical to identify the involved parties and assert your IP rights. Leveraging well-documented IP registrations within China is key in exerting legal pressure on the counterfeiters. Engaging with Chinese authorities, who can act on these infringements, and utilizing China’s legal system are effective steps in halting these international counterfeiting operations.


Preemptive registration of your brand in China is crucial, even if your product or service is not yet available there. Defensive filings and detailed trademark specifications can deter counterfeiters. Additionally, securing a Chinese copyright registration certificate for logos and stylized marks enhances your protection. Regular monitoring of social media, online stores, and major e-commerce platforms in China is vital for early detection of counterfeits. Ultimately, a combination of legal preparedness, vigilant monitoring, and robust contracts tailored to Chinese law forms the cornerstone of effective IP protection in China.


  1. Why is it important to register intellectual property in China?
    • In China, the first-to-file system prevails, meaning that if you don’t register your IP, you have no legal claim over it. Registration serves as a legal safeguard for your brand and products.
  2. How can registering IP help at Chinese customs?
  3. What is the significance of contracts adapted to Chinese law?
    • Contracts conforming to Chinese law, including a verified Chinese language version and jurisdiction in China, are vital. They provide a strong legal foundation and demonstrate respect for local business practices, enhancing your legal position in disputes.
  4. What steps should be taken if you discover a counterfeit of your product?
    • Immediately conduct a legal review and potentially send a cease and desist letter in Chinese and English. Consider online takedown requests on Chinese e-commerce platforms if the infringement is online.
  5. How does vigilant monitoring aid in combating counterfeiting?
    • Regular monitoring of the internet, social media, and market trends helps in early detection of counterfeit activities, allowing for quicker legal responses.
  6. Can you enforce your rights without registering your IP in China?
    • Without IP registration in China, enforcing your rights is challenging, especially regarding removing counterfeit products from Chinese e-commerce platforms.
  7. What should you do if counterfeit products are exported internationally?
    • Identify the importers and use your legal rights against them. Leveraging official records and IP rights in China can compel the counterfeiters to stop their activities.
  8. Is it necessary to register your brand in China if your product isn’t sold there?
  9. What are the benefits of a Chinese copyright registration certificate?
  10. How does China’s classification system affect trademark protection?
    • China’s system deconstructs the Nice Classification into sub-classes, allowing similar trademarks in different sub-classes. Detailed specifications in your trademark registration are crucial to prevent loopholes for counterfeiters.


Contact us if you need help with drafting of contracts that follows Chinese laws and are enforceable in China, background investigation of Chinese companies, protecting patents, trademarks, verification of contracts to the law in China, or help with other legal challenges that you have in China.

If you require our assistance or have further questions about our services, please do not hesitate to contact our Customer Relationship Managers Jan Erik Christensen, at  or Milla Chen, at We look forward to hearing from you and helping your business succeed in China.


Contact us if you need help with drafting of contracts that follows Chinese laws and are enforceable in China, background investigation of Chinese companiesprotecting patents, trademarks, verification of contracts to the law in China, or help with other legal challenges that you have in China.

If you require our assistance or have further questions about our services, please do not hesitate to contact our Customer Relationship Managers Jan Erik Christensen, at  or Milla Chen, at We look forward to hearing from you and helping your business succeed in China.