28 February 2021

3 things you should know about E-commerce in China

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For companies looking to sell online in the Chinese market, it is important to know how E-commerce in China differs from Western countries.

China is now the country with the largest e-commerce market in the world measured in value. With over 1 billion Internet users and a growing economy, E-commerce in China has great potential and offers new opportunities for foreign companies wishing to sell their products in this market.

 

The unique sides of E-commerce in China

Are there, then, any differences in E-commerce in China compared to Western countries? We do think there are some aspects that are more important than others in order to succeed with E-commerce in China.

Here are 3 important factors you should take into consideration when planning your online sales strategy:

1. Using mobile phones

In China, most of what is done online are done on mobile phones - relatively few Chinese use laptops and PCs.

It is therefore important to understand most of the important things Chinese people do, they do by the use of apps. The apps they use most often are Chinese apps.

2. Obtaining information before making a purchase decision

Consumers in China spend a lot of time online before making the actual purchase decision. Each step of the customer journey is adapted to social reasons or input from the community they belong to. By this, we mean input from various apps and recommendations from friends and family, questions on community boards, customer reviews etc.

These are all important factors for the Chinese customer, where one picks up relevant before making a final purchase decision.

3. High expectations

Chinese consumers and customers have high expectations of what they buy. In many product classes, they often expect delivery the same day the purchase was made.

To stand out in the market in China, it is important to score high on how to do it visually. China is a high-context society, where the context and use of symbols and colours play an important role in marketing.

A general requirement from the Chinese is that the actual purchasing process and delivery process after deciding on the choice of what items to purchase must be short and efficient. 

 

Contact us if you need help with establishing a presence on the main E-commerce platforms in China like JD.com, Tmal or WeChat Shop. We can also help you receive payments through the most popular payment methods in China, Alipay and WeChat Pay. Book a consultation with us

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+47 90814756 (Jan Erik Christensen)

Shanghai (under establishment)


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